The 2025 New York International Auto Show marked its 125th anniversary at the Jacob Javits Center, showcasing many global automakers and new vehicle launches. Highlights included Genesis’ rugged X Gran Equator SUV, Subaru’s Trailseeker midsize SUV, and Kia’s upcoming EV4. Overall, the event featured diverse innovations and significant surprises. Continue reading Highlights from the 2025 New York International Auto Show
The 2025 Detroit Auto Show faced declining attendance and notable withdrawals from automakers, favoring virtual debuts. While Ford unveiled special-edition Mustangs and Stellantis showcased updates to Ram vehicles, excitement was limited. The show shifted focus to sales and entertainment, marking a potential new direction amid challenges in the automotive landscape. Continue reading Detroit Auto Show Pivots for Future
The 2024 LA Auto Show marked a revival after years of setbacks, focusing on public engagement and interactive experiences. While some automakers returned enthusiastically with electric vehicles, others provided hands-on experiences. New management adopted innovative strategies to enhance media coverage, indicating a potential positive shift for the future of auto shows. Continue reading 2024 LA Auto Show Rebounds
The recent Genesis car debut in Bel Air highlights the shift in automotive marketing, as manufacturers move from costly auto shows to private unveilings aimed at social media influencers. Despite budget cuts and a focus on electric vehicles, auto shows remain valuable for social interaction and comparing vehicles, fostering lasting memories for consumers. Continue reading The Auto Show: An Institution Worth Saving
The 2023 Los Angeles Auto Show kicked off the auto show season with a smaller turnout, mainly lacking European automakers. Highlights included Genesis unveiling the GV80 SUV and Coupe, Honda teasing a hybrid Prelude concept, Kia introducing EV3 and EV4 concepts, Lucid debuting the Gravity SUV, and Subaru revealing the 2025 Forester. Continue reading LA Auto Show: Downsized but Big on New Car Buzz
