The recent Genesis car debut in Bel Air highlights the shift in automotive marketing, as manufacturers move from costly auto shows to private unveilings aimed at social media influencers. Despite budget cuts and a focus on electric vehicles, auto shows remain valuable for social interaction and comparing vehicles, fostering lasting memories for consumers. Continue reading The Auto Show: An Institution Worth Saving
Ford and GM will equip their EVs with Tesla’s charging plug starting in 2025, allowing access to Tesla’s Supercharger network. Rivian also struck a similar deal with Tesla. GM is forming its own fast-charging network, while Stellantis launches Free2move. The future of EVs hinges on improved charging infrastructure. Continue reading Tesla’s Supercharger network gets the nod
The 2022 Ford F-150 Lightning emerges as a crucial electric truck, marking Ford’s first entry in this segment. It retains the traditional F-150 look while introducing features like an impressive frunk and numerous electrical outlets. Despite challenges with charging range and public infrastructure, its performance and interior comfort stand out, attracting interest. Continue reading A Lightning Rod for the F-Series
