The 2024 LA Auto Show marked a revival after years of setbacks, focusing on public engagement and interactive experiences. While some automakers returned enthusiastically with electric vehicles, others provided hands-on experiences. New management adopted innovative strategies to enhance media coverage, indicating a potential positive shift for the future of auto shows. Continue reading 2024 LA Auto Show Rebounds
The Western Automotive Journalists held a unique event, “The Best of the Bay,” in September 2023, evaluating 13 vehicles in Santa Rosa, California. Winners included the 2024 Acura Integra Type S for Best Overall, Genesis Electrified GV70 for Best SUV and Best EV, and 2024 Hyundai Ionic 6 EV for Best Sedan. Continue reading Musical Cars: Two days to evaluate a (driver’s) dozen vehicles
The recent Genesis car debut in Bel Air highlights the shift in automotive marketing, as manufacturers move from costly auto shows to private unveilings aimed at social media influencers. Despite budget cuts and a focus on electric vehicles, auto shows remain valuable for social interaction and comparing vehicles, fostering lasting memories for consumers. Continue reading The Auto Show: An Institution Worth Saving
