Tag: market

News & Commentary
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Future of Affordable EVs: Insights from global brands

Adam Bernard

The U.S. auto industry faces an affordability crisis as average vehicle prices near $50,000. Electric vehicles (EVs) remain costly, with pressure from Chinese manufacturers. Automakers like Stellantis, Renault, Volkswagen, and Hyundai are launching new strategies for affordable EVs, but their success in the U.S. market remains uncertain. Continue reading Future of Affordable EVs: Insights from global brands

News & Commentary

Ulterior Motive: Japanese pivot toward nationalism

John Berg

Honda and Nissan announced a merger plan, omitting Renault, indicating a significant shift in the alliance. Nissan faces financial struggles and quality issues, while Mitsubishi’s sales remain weak. The merger raises concerns about brand equity and potential reputation risks for Honda, as cultural differences and historical baggage complicate the partnership’s viability. Continue reading Ulterior Motive: Japanese pivot toward nationalism