Ulterior Motive: Japanese pivot toward nationalism
Honda and Nissan announced a merger plan, omitting Renault, indicating a significant shift in the alliance. Nissan faces financial struggles and quality issues, while Mitsubishi’s sales remain weak. The merger raises concerns about brand equity and potential reputation risks for Honda, as cultural differences and historical baggage complicate the partnership’s viability. Continue reading Ulterior Motive: Japanese pivot toward nationalism
