Ulterior Motive: Japanese pivot toward nationalism

Honda and Nissan announced a merger plan, omitting Renault, indicating a significant shift in the alliance. Nissan faces financial struggles and quality issues, while Mitsubishi’s sales remain weak. The merger raises concerns about brand equity and potential reputation risks for Honda, as cultural differences and historical baggage complicate the partnership’s viability. Continue reading Ulterior Motive: Japanese pivot toward nationalism

Coming to America: A tale of two Europeans

Chinese automakers are hesitant to enter the U.S. EV market, while European brands Alpine and Cupra are planning launches by 2027. Alpine aims to position itself as a premium electric sports car brand, facing distribution challenges, whereas Cupra plans to introduce a mix of electric and hybrid vehicles, leveraging existing VW resources. Continue reading Coming to America: A tale of two Europeans

Nio Flagship Prepares for Launch

Nio, a Chinese electric vehicle startup founded a decade ago, faces challenges as it unveils its flagship ET9 model. With impressive specs and a unique design, Nio aims to compete in the luxury market but struggles with profitability. Despite delivering 62,000 units in Q3 2024, it reported a hefty loss. Nio’s future includes new brands targeting various market segments, signaling increased competition in the EV space. Continue reading Nio Flagship Prepares for Launch

A remembrance: Motorsports maven Mary McGee

Mary McGee, a trailblazing motorsports athlete, passed away at 87. Celebrated at the 2019 Superbike World Championships, she shared her passion for racing, particularly vintage motocross. Known for her warmth and storytelling, McGee made significant contributions to motorcycle racing, including becoming the first to complete the Baja 500 solo. Continue reading A remembrance: Motorsports maven Mary McGee

Mercedes’ new electrified compact architecture

Mercedes is set to unveil its second-generation CLA Class, built on the new modular architecture (MMA), which supports both electric and combustion engines. The EV variant features advanced charging capabilities and a long range. Mercedes aims to integrate cost-efficient technologies, simplifying its vehicle portfolio while advancing towards luxury electric offerings. Continue reading Mercedes’ new electrified compact architecture