car at night on road

Electrification Wars: Revenge of the Hybrid

Toyota’s Prius, launched in 1997, pioneered hybrid technology, which is now challenged by electric vehicles (EVs) due to their simplicity and zero emissions. However, supply-chain issues and infrastructure limitations have led automakers to reconsider hybrids. Innovations like extended-range EVs (EREVs) are emerging while PHEVs continue to gain popularity, expanding consumer choices. Continue reading Electrification Wars: Revenge of the Hybrid

Coming to America: A tale of two Europeans

Chinese automakers are hesitant to enter the U.S. EV market, while European brands Alpine and Cupra are planning launches by 2027. Alpine aims to position itself as a premium electric sports car brand, facing distribution challenges, whereas Cupra plans to introduce a mix of electric and hybrid vehicles, leveraging existing VW resources. Continue reading Coming to America: A tale of two Europeans